SUMMARY

Client: Coughlin & Gerhart LLP, Attorneys and Councilors

Description:

Coughlin & Gerhart needed an ad for a local magazine. They are an old, (The firm’s predecessors date back to the 1890s), large, well respected firm representing clients throughout New York and Pennsylvania. 

Obstacles: As such a large firm C&G’s advertising didn’t seem to connect to people and like many law firms they were seen as a necessity by those that needed their skills.

Solution: Coughlin and Gerhart have a stellar reputation, voted best law firm several years in a row our team tapped into the human end and played against the stereo-type making this law firm the kind of place you would want your child to aspire to.