It’s much easier to let others say these things.



I had the opportunity to work with Francine on a rather complex task.  I was a new CEO and putting together my first update for the Board Of Directors.  The company had been in business for years but had invested in any aspects of commercialization and therefore there were marketing messages, no customer outcomes, no value propositions and certainly no compelling  message that described what the company did .

While I was working through this I found that I needed special support for graphics.  This was a rush assignment and after a few short calls with me Francine delivered an updated deck including a new graphic that was much more clinically relevant and memorable.  Francine worked through the weekend to ensure that this material was available for our BoD.

Francine’s experience and expertise, as well as her professionalism, was very helpful at a very critical time.

Janet Dillione

Bernoulli, CEO

I am the CEO of Criosoft, an emerging global leader in the web, desktop, and mobile app development arena.  I had the distinct pleasure of working with Lisa OKeefe and Light4Soul twice.  First through a consulting arrangement and later as a judge for their world-wide award recognition program for those in the MedTech field.

I found significant value in the IMPACT evaluation of my company that was designed to flush out current and potential issues that affect the health and survivability of Criosoft. Lisa did a thorough job of researching our customers and competition on multiple levels, including a high-level view of the market, to aid in evaluating the potential demand for our apps and the conceivable need to expand into a potential new market.  From that report, she was able to accurately pinpoint our influence, menaces (competitors), potential customers, our Achilles heel, our current customer profile, and our trust level with them and the industry in general.  From that detailed report, she and Light4Soul were able to provide recommendations and a plan of action for the immediate and long-term future in order to facilitate continued growth and recognition in this field which has witnessed continued emerging similar companies, apps with limited entry barriers who threaten our market share.

In terms of the worldwide MedTech Visionaries program created and flawlessly executed by Light4Soul I can only say it was recognized with the highest of regards by leaders in the field globally and I consider myself fortunate to have been part of it.  Where other award programs give the feel of a money-making event where you pay for recognition through an acrylic award, Light4Soul truly understood how to advance the companies and their groundbreaking technology to industries,  leaders, and the common public in general. The website they designed was mobile friendly and was easy to navigate.  The colors and the font were inviting and gave an overall cohesive feel to the event.  The articles they wrote and the magazine they produced for this event was something only seen by companies with hundreds on their staff yet being a judge I know it was executed by just Francine Trendler and Lisa OKeefe.  As a businessman, I also loved how they kept with their project management guidelines to make sure every milestone was hit on time and they were flawless in their continual communication to ensure everyone stayed in the loop.

Andrey Krasnov

CEO, Criosoft

It has been my distinct pleasure to give this letter of recommendation in support of Light4Soul and Francine Trendler and her team.

I have worked with Francine over the past 15 years on various projects to enhance and grow my business.  It is because of my faith in her work that I have continually used her for all my website and design work.  And that says a lot because there are a number of people who claim to be able to do what she does and they are located within a 15-mile radius of my business.  So to be honest I had originally leaned toward someone in my vicinity and now in hindsight, I am glad I did not.  No one comes close to the communication and the performance that Francine and Light4Soul continuously and without any fail always delivers.

Lou Esposito

Chairman & CEO DeNovo Global Technologies, Inc

It is my great pleasure to write this recommendation for Ms. Lisa O’Keeffe. As a consultant, she helped us strategize the product development goals for launching the air quality monitoring device to US/European markets. Her insights and profound understanding of the market were instrumental in creating the project roadmap.

Her positive attitude and strong communication skills maker her the professional ou go to or decision making critical analysis.

I can certainly say that Lisa and her company, Light4Soul, helps companies reach their goals and realize their visions through effective research, data analysis, branding, consulting, and design. I enthusiastically recommend her to you without reservation.

Shachi Indra

CEO Climate Orb

Francine’s initial directive was to completely refresh/redesign our flagship B2B brand website.  This project became more complex as we added a store and funeral home portal for ordering.  Because our brand is swiftly growing, we also assigned her to fully develop two other sites.  Both sites were completed to our specifications for integration into our business model. The site is now a platform for our operational growth into Asia.

We have been under great pressure and deadlines due to launch dates, and Francine worked to overcome any obstacles with not only solutions, but putting forth the extra effort to “make it happen.”  I have been involved with several B2B and C2B website developments and I can unequivocally state that Francine Trendler is among the best in her field.  She is reliable, provides necessary advice for decision making, and works tirelessly for job completion.

I am willing to speak on her behalf to whoever is necessary as I am one of her staunchest advocates.

Jeff Harbeson

CGLabs, Former President

I have worked with Francine Trendler for nearly 20 years. She has designed a number of websites for me at The Creative Factory.

She is always professional and her work is top-notch. Deadlines are always met. Her pricing is very reasonable, especially given the research she does to make sure the correct message is being communicated and search engine optimization is optimal.

Ann Cason

The Creative Factory, CEO

They did a fantastic job designing a plan of action that told my story. They really came through with bringing my vision to life and made me feel great. A big boost to morale!

Ben Coleman


When you work with a company you want to know that they are listening. The owner, Francine, will let you know if your ideas aren’t strong enough. Yeah, she’ll tell you, in no uncertain terms. I like that!


private venture ceo