Cookie cutter sites & social media copycats
DO NOT A BRAND CREATE!
Brands are recognized by a distinct look. That look ties together through logos, websites, copywriting, commercials, ads, and from what the people that the business employs say.
It is visual, verbal, textual and it is an evolution inspired on experiences outside the phone, tablet or web.
Yes what the company develops outside of the product, all the parts that touch the client before they actually touch the product have to be beautiful in design, truthful in the story they tell and have meaning that meets the needs of those seeking solutions, acceptance, answers.