Coughlin & Gerhart
Client: Coughlin & Gerhart LLP, Attorneys and Councilors
Coughlin & Gerhart needed an ad for a local magazine. They are an old, (The firm’s predecessors date back to the 1890s), large, well respected firm representing clients throughout New York and Pennsylvania.
Obstacles: Ads for the firm were non-descript and did not reflect the services available through C&G, nor did they do anything to reflect the trust, caring, or work ethic.
Solution: Playing off the negative views most people have heard about lawyers Light4Soul created this bespoke campaign that reflected trust, confidence, and respect. We heightened the power of the text by using the photo of a cute, smiling child and adding the awards won by the law firm.