EVENT

Case study

Johnson City Window Wonderland

The city of Johnson city approached us to spearhead a winter event that would add to the positive news and revitalization brought on by the opening of Binghamton University School of Pharmacy and Pharmaceutical Sciences.

The Challenge

Past ventures to bring about a winter event were unsuccessful.

Must be family-oriented

Lead time less than 4 weeks.

Cost to participants  and store owners – Free

Budget <$100

The Solution

We outlined, planned and implemented a winter event that we called Window Wonderland.

We created radio commercials and publicity for the downtown shops and services. The event included both window painting and hung artwork. It covered Mainstreet area windows including vacant buildings.

Donations were collected from Johnson City shops as well as major corporations.

Provided prizes to the children and publicity to the downtown.

The Results

100’s of children participated.Provided a feeling of unity and hope in the community from the publicity we generated through local newspaper and TV coverage, sponsorship by local magazine – MY TOWN A GREAT PLACE TO LIVE, and the presence of the Rumble Ponies mascot.